Premiere, 25/26/27 Sep 2009, Palais de Tokyo

Awards + Carte Blanche à Rick Owens, 8 Oct 2009, Centre Pompidou

International fashion icon Diane Pernet presents «A Shaded View on Fashion Film 2009», the second edition of Paris’s first annual film festival dedicated to Fashion, Style and Beauty. This edition, premiering at the Palais de Tokyo in Paris, features works by/with Roísín Murphy, Erwin Olaf, Steven Klein, Chris Cunningham, Johan Renck, Undercover — Jun Takahashi, Mr Pearl, Chloe Sevigny, Kim Gordon, Dita Von Teese, Yelle…
Hosted by the Palais de Tokyo the festival is then set to travel around the world (see upcoming screenings).
«A Shaded View on Fashion Film» (ASVOFF) shakes up the old rules of fashion by putting the focus on the moving image, in an industry long dominated by the “still” photographic medium. ASVOFF is a festival including a film selection & competition, documentaries, features and installations. The common thread that binds this diverse program is the use of fashion, beauty and/or style as the principal subject, theme or cinematic aesthetic. The festival is a study in the drama, power and personification that fashion evokes and commands on screen.
Proficient jury, which reviewed the 50 films in competition, consists of established personalities from the fields of art, film production, fashion, advertising and the media: Rick Owens, Nan Goldin, Maria de Medeiros, Eric Tong Cuong, Éric Troncy, Laurent Goumarre, Hélène Ségol.

Have a look to the work of our friend Alia Raza

ASVOFF official site